Numbers only help when everyone reads them the same way. This is what each figure on the dashboard counts.
Three phrases appear throughout. In the period means the figure counts what happened inside the date range you picked. As of means it is a snapshot taken at the end of that range. All time means the figure ignores the date range entirely.
Members
| Figure | What it counts |
|---|---|
| Total Members | Everyone who joined on or before the end of the period. A snapshot, not a total for the period. |
| Active | Members seen inside the period. A member counts once their last visit falls inside your date range. |
| New members | Members who joined inside the period. |
| Active rate | Active members as a share of total members. |
Active means seen, not enabled. A member whose account is switched on but who has not visited inside your date range does not count, and widening the range raises the figure. This changed in September 2026; before that, Active read the account status and did not move with the date range.
Community
| Figure | What it counts |
|---|---|
| Active members | Members seen inside the period, counted the same way as Active on the Members tab. |
| Posts, Comments, Reactions | Each created inside the period. |
| Participation | The share of your members who wrote at least one post or comment in the period. |
| Engagement vs. churn | Activity and cancellations on one chart, so a drop in one can be read against a rise in the other. |
Courses
| Figure | What it counts |
|---|---|
| Enrollments | Course enrollments created in the period. |
| Completions | Lessons completed in the period, not whole courses. |
| Active learners | Members who completed at least one lesson in the period. |
| Avg rating | Average of the feedback ratings your members left on your courses. All time. |
| Course funnel | For your top courses, how many enrolled and how many reached the last lesson, plus how far members get lesson by lesson, module completion and the average time to complete. All time. |
Events
| Figure | What it counts |
|---|---|
| Upcoming | Active events that have not started yet. Cancelled events are left out. Not tied to your date range. |
| Events created | Events created in the period. |
| Registrations | Accepted registrations taken in the period. |
| Attendance rate | Check-ins as a share of accepted registrations, across all events that have already started. All time. |
Payments
| Figure | What it counts |
|---|---|
| Revenue | Paid orders in the period, before refunds. |
| MRR | Monthly recurring revenue: every active or trialing subscription converted to a monthly figure. Yearly plans divide by twelve, weekly plans multiply by 4.33, daily plans by 30. |
| Churn | Subscriptions cancelled in the period as a share of those active at the start of it, trials included. |
| Avg Order Value | Revenue in the period divided by the number of orders in it. |
| ARR | MRR multiplied by twelve. A projection, not money received. |
| Net revenue | Revenue after refunds and fees. |
| LTV | Everything paid up to the end of the period, divided by the number of paying customers. |
| Refunds | Refunds issued in the period. The line underneath gives them as a share of revenue. |
Money figures use one currency: the one set in your payment settings, or, if none is set, the one most of your orders are in. Orders in other currencies are not converted, so a shop selling in several currencies should read revenue from the sales list rather than the tile.
Payments, the deeper cards
- MRR breakdown splits the change in recurring revenue into new business, expansion and reactivation on one side, contraction and churn on the other, and the net result. Two accounts can hold MRR flat for completely different reasons, and this is where you see which one you are.
- Retention cohorts group customers by the month they arrived and follow each group forward, so you can tell whether people who joined recently stay longer than people who joined a year ago. All time.
- Revenue split divides income into one-time and recurring, and shows your plans with the most revenue.
Affiliates
| Figure | What it counts |
|---|---|
| Affiliates | Affiliates who are active right now. |
| Conversions | Referred sales recorded in the period. A sale that was booked again replaces its earlier record instead of counting twice. |
| Commissions | Commission logged in the period, whether or not it has been paid out. Reversed commissions are left out. |
| Pending payout | Commission that is earned but not yet paid out. All time. |
Commissions use the currency most of your commissions are in, which need not be the one your shop reports in.
Hubs
| Figure | What it counts |
|---|---|
| Hubs | All your hubs right now, published or not. |
| Hub members | Memberships across all your hubs. A member who belongs to two hubs counts twice. |
| Views | Hub page views in the period. |
| Poll votes | Votes cast in hub polls in the period. |
How percentages are rounded
Percentages show one decimal place, whether they sit in a key figure, a trend badge or a chart legend. 14.3% never appears as 14.29% on one card and 14% on the next. The cells of the retention cohorts are the exception: they show whole percentages, so the grid stays readable.
Behind the scenes a share is stored as basis points, a hundredth of a percent, so 14.29% travels as 1429. That keeps the rounding in one place instead of letting each card round differently.
A share with nothing to divide by has no value. If a period recorded no orders, the refund share is not shown at all, because zero out of zero is not a number and 0% would read as good news. Churn is the exception: with no subscriptions at the start of the period it shows 0.0%.
Trends and sparklines
The percentage beside a figure compares it against the period immediately before yours. On shares such as Active rate or Churn, the trend is the relative change of the share, not the difference in percentage points: a churn rate going from 4% to 5% shows as +25%.
The small chart underneath is the same figure day by day. A figure with a goal shows a progress bar in its place.
A trend needs something to divide by. If the previous period was zero, the tile says No previous period instead of showing an arrow, because growth from nothing has no percentage. On Churn and Refunds the colours are flipped: a falling figure shows green and a rising one red, because there less is better.
Figures that describe the current state, such as Hubs, Upcoming or Affiliates, have no trend at all.