Numbers only help when everyone reads them the same way. This is what each figure on the dashboard counts.
Two words appear throughout. In the period means the figure counts what happened inside the date range you picked. As of means it is a snapshot taken at the end of that range, regardless of how long the range is.
Members
| Figure | What it counts |
|---|---|
| Total members | Everyone who joined on or before the end of the period. A snapshot, not a total for the period. |
| Active | Members seen inside the period. A member counts once their last visit falls inside your date range. |
| New members | Members who joined inside the period. |
| Active rate | Active members as a share of total members. Every percentage on the dashboard carries exactly one decimal place. |
| Online | Members seen in the last five minutes. Always live, never tied to your date range. |
| Active today | Members seen since midnight today. Also always live. |
Active means seen, not enabled. A member whose account is switched on but who has not visited inside your date range does not count, and widening the range raises the figure. This changed in September 2026; before that, Active read the account status and did not move with the date range.
Community
| Figure | What it counts |
|---|---|
| Active members | Members with any recorded activity in the period. |
| Posts, Comments, Reactions | Each created inside the period. |
| Participation | How your members divide between posting, reacting only, and reading only. |
| Engagement vs. churn | Activity and cancellations on one chart, so a drop in one can be read against a rise in the other. |
Courses
| Figure | What it counts |
|---|---|
| Enrollments | Course enrollments created in the period. |
| Completions | Lessons completed in the period, not whole courses. |
| Active learners | Members with lesson progress in the period. |
| Avg rating | Average of the ratings your members left on lessons. |
| Course funnel | Of the people who enrolled, how many started and how many finished. |
Events
| Figure | What it counts |
|---|---|
| Upcoming | Events dated after today. Not restricted to your date range. |
| Events created | Events created in the period. |
| Registrations | Registrations taken in the period. |
| Attendance rate | Checked-in attendees as a share of registrations. |
Payments
| Figure | What it counts |
|---|---|
| MRR | Monthly recurring revenue: every active subscription converted to a monthly figure. Yearly plans divide by twelve, weekly plans multiply by 4.33. |
| ARR | MRR multiplied by twelve. A projection, not money received. |
| Revenue | Paid orders in the period, before refunds. |
| Net revenue | Revenue after refunds and fees. |
| Avg order value | Revenue in the period divided by the number of orders in it. |
| LTV | Everything ever paid, divided by the number of paying customers. Lifetime, not restricted to the period. |
| Refunds | Refunds issued in the period. |
| Churn | Subscriptions cancelled in the period as a share of those active at the start of it. |
All money figures use one currency: the one most of your orders are in. Orders in other currencies are not converted, so a shop selling in several currencies should read revenue from the sales list rather than the tile.
Payments, the deeper cards
- MRR breakdown splits the change in recurring revenue into new business, expansion from existing customers, and what churn took away. Two accounts can hold MRR flat for completely different reasons, and this is where you see which one you are.
- Retention cohorts group customers by the month they arrived and follow each group forward, so you can tell whether people who joined recently stay longer than people who joined a year ago.
- Revenue split divides income by product and by plan.
Websites
| Figure | What it counts |
|---|---|
| Page views | Views in the period across all your sites. |
| Submissions | Form submissions received in the period. |
| Published pages, Active forms, Domains | Snapshots as of the end of the period. |
| Conversion funnel | Visitors, then submissions, then the members that came out of them. |
Affiliates
| Figure | What it counts |
|---|---|
| Affiliates | Partners registered as of the end of the period. |
| Commissions | Commission logged in the period, whether or not it has been paid out. |
Commissions use your affiliate program's currency, which need not be the one your shop reports in.
Hubs
| Figure | What it counts |
|---|---|
| Hubs | Hubs that exist as of the end of the period. |
| Hub members | Members with access to at least one hub. |
| Views | Hub page views in the period. |
| Leads | Leads captured through hub forms in the period. |
How percentages are rounded
Every percentage on the dashboard shows exactly one decimal place, whether it sits in a key figure, a delta badge, a cohort cell or a chart legend. 14.3% never appears as 14.29% on one card and 14% on the next.
Behind the scenes a share is stored as basis points, a hundredth of a percent, so 14.3% travels as 1429. That keeps the rounding in one place instead of letting each card round differently, and it is why a share is never missing a decimal.
A share with nothing to divide by has no value at all. If a period recorded no orders, the refund rate is not 0%, it is blank: zero out of zero is not a number, and showing 0% would read as good news.
Trends and sparklines
The percentage beside a figure compares it against the period immediately before yours. The small chart underneath is the same figure day by day.
A trend needs something to divide by. If the previous period was zero, the tile says No previous period instead of showing an arrow, because growth from nothing has no percentage. On Churn and Refunds the colours are flipped: a falling figure shows green and a rising one red, because there less is better. Under MRR the line counts the active subscriptions, and its sparkline is the recurring revenue at the end of each day.